Book your domain RIGHT NOW

How soon should you book your domain name?

It’s 7 AM, and sitting on the pot, you have a brilliant idea for a marketing campaign (this being the most creatively productive activity of the day) that will wow the nation. You rush to office, get the idea on paper, take your boss’ approval, detail it, and announce it to the team.
It’s already too late.

What you should have done was book the URL the minute the boss okayed it. Maybe even before, if you really believed in it. It’s not a job for the interactive agency, nor for the IT department, nor your net-savvy exec or intern, nor any department assigned this responsibility, if it exists.

You need to log onto net4.in or it’s contempories, find availability and reserve the name. It’s free for 15 days, too, while you can make the payment (if via check / draft / etc).

Why am I saying this? You have heard of Walk When You Talk, right?
Go to www.walkwhenyoutalk.com
Whoops! That seems to have been hijacked by the Jai Ho Cricket Club. What an idea, sirji!

The real Walk When You Talk campaign microsite is on a .co.in id… a classic case of somebody realizing that the domain needs to be booked after too many people had got to know and the news leaked.And somebody smart leapt in to take advantage.

Better luck next time!

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Safeguarding privacy –

Facebook has agreed to let a 3rd party advertiser use your posted pictures without your permission. Click on SETTINGS up where you see the log out link. Select PRIVACY SETTINGS. Select NEWS FEEDS AND WALL. Select the tab that reads FACE BOOK ADS. There is a drop down box, select NO ONE. Save your changes. Pass it on.

Thanks to Surya.

The Dummies Guide to Tweeting


or, Everything You Wanted To Know About Twitter But Were Too Embarrassed To Ask

What is Twitter?
Start by reading this.

If you update your status message – on anything – with any regularity, you’re already a basic twitterer. Twitter is a place where all communication is a nice, super-short update on what you’re up to. You add friends (followers) who get your updates (tweets) and you get theirs, if you follow them.

At least, that what it used to be.

Status messages evolved – letting you post links, pictures, videos… and so did Twitter. You can post all this, too, in addition to the messages.

And then it evolved some more.

Unlike a social network, the only thing any follower knows about you is what you post as a tweet, and maybe some other basic info. This means you can have thousands, millions of followers, ALL of whom you can send a message with a single click. And because you don’t necessarily have to follow them, unlike a Facebook or a Gtalk where it’s a 2-way street, lots of people started adding followers.

People follow twitterers who put up interesting comments. Jokes. Useful links. News updates.
And suddenly, Twitter took on a whole new character. It became a place where you could get useful information fastest. You’re following people who post interesting (at least, to you) stuff; so, naturally, you already have something in common. When one of those people comes across something interesting, posting is easy. And you receive it immediately. It’s direct, one-to-one. It’s a personalized broadcast.
People tweet. Companies tweet. News channels tweet. Celebs tweet.
It’s completely open. You can become the broadcaster, too, instead of the reader. You can be a tweeter that many more will follow, if you’re interesting enough to them.

Getting started with Twitter
Go to www.twitter.com
Register.
That’s it. Start tweeting.

At first, you’re just a lonely voice. Find friends. Follow them, get them to follow you back. Stay updated on what’s happening with their lives.
Bo-ring.
So next step. Start following famous people. People that you otherwise read about. Hear about.
Information overload. Too many tweets coming in too fast.
Clean up. Sort. Follow only the interesting people. Useful people.

Here’s where it gets interesting.
Retweets.
A retweet is simply a cut-copy-paste of something interesting you heard, which you’re resending out again. You might be the only guy in your group following that source you got the info from; and by retweeting, everyone in your group gets to hear the news. Some of them find it interesting, so they start following that guy.
(etiquette: when retweeting, just add ‘RT @username’ of the guy you got the link / info from.)
That guy now has followers he otherwise wouldn’t have reached. And if you’re an interesting twitterer, the same applies to you. Be interesting. An audience will come.

How do you get people to retweet you?
Be interesting. Be useful. Talk about stuff that at least somebody will like. And be short. You still need to be less that 140 characters, including the retweet credit.
And read this.
Plus, there’s replies, direct messages… you can have a full-scale conversation.

But there’s other, faster ways to get intereting info. Hashtags.
#tags are little bits of what looks like code that you see sometimes in tweets – eg, #iranelection. What is it?
It’s just that – a tag. An identifier. A label attached to a particular activity. #iranelection is a tag people apply to whatever news / info / links they’re tweeting about, if it’s about the Iran election.
Some #tags are super-popular in their group. And if you want to know about what’s happening in the Iran election, just search for that #tag – and get to see all the tweets made with it. Some of them might come from people you want to start following. A lot of active, popular twitter conversations have #tags; it just takes some searching and general awareness to find out what they are.

So, what are the popular #tags?
Or, to put it another way, what is the twitterati twittering about?
Try retweetradar.
It’s a brilliant snapshot of trends – not just twitter trends, but literally breaking trends. Live, as they happen.
Also try Retweetist, and Tweetmeme.
And finally, read this. And keep exploring!

If you’ve done all this, you’re well on your way to being an advanced user. But you have got to break free of that clumsy web interface, having to type the codes / identifiers / tags… get yourself a dedicated twitter app. There’s hundreds out there, available for free, but some of the better ones –
Tweetdeck and Seesmic

Did you know about some of the other cool stuff?

Share pics with Twitpic.
See how your followers are spread out with Foller.me
Track your popularity with Twittercounter, and compare yourself to others.
Check your influence and say in the twittersphere with Twitalyzer.

And finally… you are one of the twitterati. You’re in the club.

But, for those times when you still need to do a quick lookup… Time for the final bookmark. (and I mean it, you need to bookmark this)

The Twitter Guidebook

And if you found this interesting, there’s more coming… just –
follow me

Time to twit-clean?

Thanks to Ravi.

When is it time to clean up your following / follower list?

I haven’t been tweeting that long, but I’m still surprised at the random follows I’m acquiring. Is it a problem? No. The more the merrier, say I!

Follows are a bigger issue. Too many, and there is info overload, anxiety, and a constant, pervasive feeling of being left behind. The tweet alert tone evokes the same responses that your boss’s call ringtone on your cell does.

Formula to clean up –
IF (frequency of meaningful* tweets) > (average time taken to action a meaningful tweet + read non-meaningful tweets + live the rest of your life) THEN (Info overload, time to clean up) ELSE (you’re seriously disconnected, dude.)

*meaningful tweets being defined as tweets that inspire you to some action – follow a link, read an article, retweet, reply, anything else.

Hope this helps! 🙂
And I was serious about the more the merrier. For this and similar, follow me.

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