Work History


Online Marketing Manager, Tata Communications
September 2009 – Present

Description coming soon…

Brand Head, Times Internet Limited
November 2007 – August 2009

I’m setting up a new destination inside the Times portfolio, which essentially involves –
Creation – design, architecture, usability, syndicating / sourcing / creating content, planning the user interface and exploring developmental / application tie-ups.
Promotion – Marketing the finished product, monetization, traffic generation and sustenance, creating a loyal, active user base, and revenues.

Strategy Group Head, Starcom Worldwide
April 2005 – October 2007

I handled the Internet division (West India). This meant managing my team in-house, liasoning with outside tech / creative / partners to give you the precise online sales / marketing solution you need.
I’ve worked with clients like Sharekhan (e-share trading), Singapore Tourism Board, Western Union Money Transfer (Indian and international campaigns), Oracle, Sun Microsystems, Jet Airways, Continental Airlines, Zydus Cadila (FMCG / Pharma), Diageo, Elf Lubricants, Worldspace satellite radio, HDFC Bank, Fiat, and
I’ve also established processes (operational and financial), trained 10 new team members, and won a silver for Starcom at GoaFest 2007 for ‘Best use of digital media’

Account Manager, Hutchison Max Telecom
March 2004 – March 2005

1 year in hardcore channel sales, handling north Bombay telesales and FoS channel for postpaid subscriptions. This experience covered handling large teams (300+ people, across 10 DSAs), sales forecasting, and chasing targets.
Was one of my division’s 2 best performers for 2 quarters, winning incentive trips to Dubai, Malaysia and Singapore.

Assistant Manager,
August 2002 – March 2004

Business Development. I had to get new sellers to adopt the Baazee platform as an alternate sales channel for their business, and train / manage them through startup to becoming advanced online sellers.
I also had to manage, monitor, and grow the categories under me in terms of sellers, product range, transactions, and revenue.
Under me, the Apparels & Accessories categories went from scratch to the largest transactions category, and Watches became the third-highest revenue generator for Baazee at the time, next only to Mobiles and Electronics.

Specialities and Skills –

Mobile apps, SMS campaigns, viral marketing, search, campaign management, optimization, metrics, microsites, mailers and banner creatives, adserving with Doubleclick / Zedo, media buying & planning.
Web 2.0, social media marketing, usability, site architecture, online content sourcing & syndication, online application reverse-engineering & integration.
Team management, training & motivation, processes & operations.
Page layout & design (HFI), HTML, Photoshop, VB

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